Qijia Liao 廖琦佳

PhD Researcher in Marketing
University of Liverpool Management School

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Interests
Quantitative Marketing · NLP · Machine Learning · Brand Analytics

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Links
{{< fa brands google-scholar >}} Google Scholar
{{< fa brands github >}} GitHub

About

I am a PhD student in Marketing at the University of Liverpool Management School, where I work on quantitative and computational approaches to marketing problems.

My research sits at the intersection of machine learning, natural language processing, and consumer behaviour — applying modern data science methods to understand how brands, consumers, and markets interact.

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Research Interests

• Computational Marketing — text-as-data approaches to brand and consumer research
  
• Machine Learning for Marketing — predictive models, customer analytics, churn prediction
  
• Causal Inference — identifying marketing effects beyond correlation
  
• NLP — sentiment analysis, topic modelling, embedding-based representations

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News

• May 2026 — Teaching Analytics system deployed for student feedback collection
• 2026 Spring — Teaching Quantitative Marketing Analytics at UoL Management School
• Ongoing — Working on brand activism and influencer ML research projects